HEL YES! brings the tastes and designs of Helsinki to a pop-up restaurant in the heart of London for 14 days during the London Design Festival.
The New Nordic Cuisine and Swedish Sourdough Men get a Helsinki makeover while a former rocker, now restauranteur Antto Melasniemi sets his dream team in action in form of Finnish food and design fusion. HEL YES! is a temporary exhibition presenting the best things of Helsinki, combining food, nature and design in a restaurant shaping the future of food culture and destination marketing.
Antto is all about ideas and creativity. He runs two other restaurants in Helsinki at the moment, Kuurna and Atelje Finne. Both of them have gotten excellent reviews. According to Antto, “the essentials of a good restaurant is not just in food”, but thinking and breathing the tools of design into the whole concept. Recycling, keeping things simple and eating pure food add some extra Finnish designess to this project, which will be open from September 15th until October 3rd.
“There is a story that in the old times there were nomadic bistros on the sea ice between Finland and Estonia. These yurts were apparently put up along the main trade routes yet their exact location remains a mystery since it’s difficult to map locations that exist on the sea. We were inspired by this idea of a camp-like, ephemeral place that offers shelter, social contacts and food for passing nomads.” – Linda Bergroth
HEL YES! is a tasty combination of Artek and Iittala served together with smaller design companies Nikari, Selki-Asema and SAAS Instruments. The creative hearts and souls of the food x design 14 day event are London based Finnish designers Mia Wallenius and Klaus Haapaniemi added with Antto’s visions, Heikki Salonen’s staff uniforms, Harri Koskinen’s lighting and glassware, Linda Bergroth’s interior design and Maria Duncker’s video installations. Helsinki is home away from home. Enjoy!